READ MY TOP 10 TIPS HERE
1. Ask for
samples of previous work (especially samples relevant to your particular job).
2. When asking
for a quote, give as much information as possible about what is required. Asking someone to quote
for a 20 page website is like asking, “How
long is a piece of string?”
3. Make sure to
allow time in the quote for changes.
4. Don’t
necessarily go for the cheapest quote. Take the level of experience
of the copywriter and the quality of the work in their portfolio into account.
5. Look out for
any errors in emails they send you. Copywriters who do not proofread their own
emails are unlikely to double-check your copy.
6. Give as
clear and detailed a brief as possible. The more information the
copywriter has, the better the job they will be able to do, and clear briefs save
valuable time and money.
7. Set a
realistic deadline. You won’t get the copywriter’s best work if they’re
rushing to meet a deadline but a good copywriter may well do extra work
and come up with better concept if they are given a bit of time
on the job.
8. Consolidate
all changes into one request if possible. Making endless rounds of changes is
unnecessary and wastes time for everyone.
9. Give
constructive feedback. Simply saying you don’t like the tone makes
it very difficult to work out what is required.
10. Value
the contribution of the copywriter. Copywriters have a valuable role
to play in making the complicated simple and compelling, well written
copy can really help to sell your product or service.
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